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Establishing a Value:
Most business owners and entrepreneurs that contact Cascade
Business Brokers are very interested in the processes employed
in arriving at a proposed sale price. Many seek to know if
there are standard formulas or “rules of thumb” that are
followed. While it is true that many business brokers
employ some common and time-tested approaches, it is also true
that there is no single methodology that fits all types of
businesses. As a practical matter, coming up with a proposed
sale price usually involves:
(1)
the application of two or three different methodologies -
establishing a range of possible values,
(2)
the results of industry research,
(3)
the current condition of the local and national economy,
(4)
the input of other special advisors or colleagues of the
ownership,
(5)
the input of the owners and their chosen business brokers.
Additionally, there may be various discounts or premiums that
should be applied to any proposed value. Examples could
include a dramatic downturn in the economy, technological
changes that will be affecting the industry, labor shortages,
increases in competition, major management changes, and major
regulatory changes.
Thus, overall there are many factors to consider in arriving
at an Opinion of Value. Each business -- with its competitive
environment, type and level of assets, and its location -- is
unique. Cascade Business Brokers works closely with each owner
to demystify and simplify the process. We take the time to
explain each successive step, theory, or circumstance that may
be entailed for any given business. For each owner, we discuss
and document our approach in detail.
The end goal of our Opinion of Value is to establish a sale
price that is realistic for the given industry and in the
current economy. To have a successful sale, businesses must be
priced accurately and reasonably for the current marketplace,
and any sale transaction must be structured in such a way that
the deal will last over the long haul.
To do otherwise dramatically increases the probability that
the business will remain on the market for an extended period
of time. An accurate and reasonable price will serve to fairly
compensate the seller for his or her investment and many years
of hard work, and at the same time justify retention of the
company on any “short list” of prospective buyers who are
looking at various companies to buy in the current
marketplace. As a practical matter, the agreed-upon asking
price must support the business needs of both sides of any
sale transaction. Cascade Business Brokers specializes in
marrying these two sets of needs together to form a successful
sale transaction.
Special Note
– Cascade Business Brokers is primarily a business marketing
firm, and we do not hold ourselves out as “certified
appraisers.” Therefore, we do not undertake an Opinion of
Value where the prospective client seeks an opinion related to
partnership dissolution, marriage dissolution, stock value
determinations, and the preparation of valuation information
for litigation purposes. Many of our colleagues within the
accounting and business consulting professions specialize in
these areas, and some have special certifications related to
them (e.g., Certified Valuation Analyst – CVA – for
accountants).
We will gladly provide names upon request.
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